The trade show film refers to a film production of any kind that mainly serves the trade fair event. This can include, among others things, a recruiting or product video, an image film, as well as a commercial. For example, you can find productions at an industrial fair such as a short commercial or even a 30-minute corporate film. Each film type can arouse interest among visitors. It is important to have a good concept to facilitate contact with fair visitors.
The diverse marketing possibilities of a trade fair make it an all-round talent. They allow you to appeal to visitors with a wide range of different motives. Participation in a trade fair therefore requires comprehensive planning in order to fully exploit the potential of the trade fair. In order to successfully carry out the trade fair appearance, you should consider the trade show film as a means. Those can be played continuously throughout the entire trade fair, for example, on oversized screens to attract attention to your stand.